Simply put – your brand statement will become your most important imbedding mechanism. A properly constructed brand statement will communicate your WHY to the consumer.
It’s trade show season once again and time to live out of your suitcase…at lease for a little longer. During one of the recent shows several manufactures I spoke with wanted advice on how to deal with the increasing pressures they are experiencing in maintaining their market share & profitability. While these discussions aren’t unusual,Continue reading “Build a Brand to Match Your Culture”