What You Pay Attention To

In our previous blog post we discussed the importance of aligning your brand identity with your company culture. Afterwards I received feedback from a couple CEO’s that I have known and admired for years. The feedback was that the message was on point; however, if leadership doesn’t know how to create and embed culture thenContinue reading “What You Pay Attention To”

Build a Brand to Match Your Culture

It’s trade show season once again and time to live out of your suitcase…at lease for a little longer. During one of the recent shows several manufactures I spoke with wanted advice on how to deal with the increasing pressures they are experiencing in maintaining their market share & profitability. While these discussions aren’t unusual,Continue reading “Build a Brand to Match Your Culture”