Simply put – your brand statement will become your most important imbedding mechanism. A properly constructed brand statement will communicate your WHY to the consumer.
“More than ever now, your country needs you to hope that it can be even more so. More than ever now, your country needs you to take up the call.” – Gene Lumsden
Our industry is truly giving everything we have in order to take care of our employees, customers, and communities in these difficult times.
In our previous blog post we discussed the importance of aligning your brand identity with your company culture. Afterwards I received feedback from a couple CEO’s that I have known and admired for years. The feedback was that the message was on point; however, if leadership doesn’t know how to create and embed culture thenContinue reading “What You Pay Attention To”
It’s trade show season once again and time to live out of your suitcase…at lease for a little longer. During one of the recent shows several manufactures I spoke with wanted advice on how to deal with the increasing pressures they are experiencing in maintaining their market share & profitability. While these discussions aren’t unusual,Continue reading “Build a Brand to Match Your Culture”