“More than ever now, your country needs you to hope that it can be even more so. More than ever now, your country needs you to take up the call.” – Gene Lumsden
Be Relevant, Be Resilient… and Be Relentless!
Our Mission is to empower the “grassroots” of the sporting goods industry by developing dealers and brands that are RESILIENT in times of dynamic change, that are RELEVANT to today's and tomorrow's consumer, and to remove obstacles so they can RELENTLESSLY pursue their passion.
“More than ever now, your country needs you to hope that it can be even more so. More than ever now, your country needs you to take up the call.” – Gene Lumsden